eBay is one of the best gateways to increasing your product visibility. But it is not all that matters if you want to be successful in your online business. You need to work to increase your sales and get the edge over your competitors.
Considering the countless number of products posted on eBay, you must think of ways on making sure you are at the forefront and be what prospective customers prefer to click on and transact with. Here are a handful of tips that might help you achieve your objectives.
Product brand and logo. This should be one of your highest selling point because it is here where you put your reputation on the line. You must establish a brand that customers can depend on. Make sure that your brand spells quality. And, your company or brand logo should also be something that is easily relatable at a glance.
Product presentation. Your prospective customers cannot touch or smell your products, relying their judgment heavily on the product’s photographs, instead. That’s why you have to present your product in high quality photographs that are taken from different angles.
Payment methods. Are you comfortable accepting only credit cards? You might be losing potential customers who don’t use the same mode of payment. Know that quite a number of eBay customers have turned away from credit cards. So, how about considering other payment methods such as PayPal, Money Order, or even checks? Try investigating on how most of eBay customers pay their purchases and apply it in your eBay store, too. I know there are some risks in accepting personal checks, but you can at least try it.
Terms and Conditions. Lay down your Terms and Conditions clearly, without leaving gray areas to avoid confusion and disappointments between you and the customers later on.
Expand your shipping destinations. eBay is viewed worldwide, and so are your products. If you limit your shipping destinations to certain countries only, you have a greater chance of losing to your competitors, who ship to regions where you don’t. And this might mean a sizeable number of potential customers.
Optimize. Just like what every other online business does, optimization is very important. Give value to Search Engine Optimization (SEO) because this tremendously helps in the success of your business on eBay. Make sure, however, that your SEO activities conform with eBay policies.